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The collection takes its inspiration from the fashion-forward styling and attitude found in the brand's footwear designs. The initial launch features an optical and sunglass collection for the entire family, with themes that range from the vibrant colors of pop culture to the rebellious nature of the gothic trend. The collection is categorized into four key trends Age of Innocence, Tribal Tales, Disturbia and Energetic Soul.

Every store carries a unique frame selection, frame style availability and selection may vary by location. See store for details.